Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this unit. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This unit uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.
1664.2 | Bachelor of Tourism Management | CONTINUING |
1688.2 | Bachelor of International Studies/Bachelor of Business and Commerce | CONTINUING |
1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
1818.1 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.2 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.3 | Bachelor of Arts/Bachelor of Business | CURRENT |
1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
1820.1 | Bachelor of International Studies/Bachelor of Business | CONTINUING |
1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
2503.1 | Bachelor of Business (Marketing) | CONTINUING |
2739.2 | Bachelor of Business and Commerce | CONTINUING |
2739.5 | Bachelor of Business and Commerce | CONTINUING |
2740.2 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.4 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.5 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.6 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.7 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.8 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.9 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2747.6 | Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of Laws | CONTINUING |
2753.1 | Bachelor of Business and Commerce | CONTINUING |
2753.2 | Bachelor of Business and Commerce | CONTINUING |
2753.3 | Bachelor of Business and Commerce | CONTINUING |
2753.4 | Bachelor of Business and Commerce | CONTINUING |
2754.3 | Bachelor of Business and Commerce (Advanced Business Leadership) | CONTINUING |
2786.1 | Bachelor of Business | CONTINUING |
2786.2 | Bachelor of Business | CONTINUING |
2786.3 | Bachelor of Business | CURRENT |
2787.2 | Bachelor of Business (Advanced Business Leadership) | CURRENT |
2788.2 | Bachelor of Business/Bachelor of Laws | CONTINUING |
2788.3 | Bachelor of Business/Bachelor of Laws | CURRENT |
2789.3 | Bachelor of Business (Advanced Business Leadership)/Bachelor of Laws | CURRENT |
3502.7 | Bachelor of Design and Technology | CONTINUING |
3503.2 | Bachelor of Industrial Design | CONTINUING |
3503.4 | Bachelor of Industrial Design | CONTINUING |
3503.5 | Bachelor of Industrial Design | CONTINUING |
3503.6 | Bachelor of Industrial Design | CONTINUING |
3503.7 | Bachelor of Industrial Design | CONTINUING |
3655.5 | Bachelor of Information and Communications Technology/Bachelor of Business and Commerce | CONTINUING |
3726.1 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
3726.2 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
3726.3 | Bachelor of Sustainable Agriculture and Food Security | CURRENT |
3728.1 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.2 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
3729.2 | Bachelor of Design and Technology | CONTINUING |
3730.1 | Bachelor of Industrial Design | CONTINUING |
3730.2 | Bachelor of Industrial Design | CONTINUING |
3731.2 | Bachelor of Industrial Design (Honours) | CONTINUING |
3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
4748.2 | Bachelor of Science/Bachelor of Business | CONTINUING |
4748.3 | Bachelor of Science/Bachelor of Business | CURRENT |
6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
6037.2 | Diploma in Business/Bachelor of Business | CURRENT |