Unit

School Of Business

Strategic Marketing ManagementWestern Sydney University Unit Code: 200087.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Co ordinator
Farid Ahmed

Assumed Knowledge
It is assumed that students have knowledge of basic marketing concepts, theories, and frameworks in consumer behaviour, marketing communications and marketing research.

Prerequisite
200083 Marketing Principles

Teaching Periods

PeriodOffered  Campus  Contact
2021 Autumn  Yes  Online - ONLINE  See Coordinator above   Timetable.   Print Unit Outline*
2021 Spring  Yes  Bankstown Campus - DAY  Farid Ahmed  Timetable not available  
2021 Spring  Yes  Campbelltown Campus - DAY  Farid Ahmed  Timetable not available  
2021 Spring  Yes  Parramatta City Campus-Macquarie Street - DAY  Farid Ahmed  Timetable not available  
2021 Sydney City Session 2  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable not available  
2021 WSU Online Trimester 1  Yes  WSU Online - ONLINE  Lisa Rohanek  Timetable.   Print Unit Outline*
2021 WSU Online Trimester 3  Yes  WSU Online - ONLINE  Volcz  Timetable not available  
2021 Uni of Economics HCMC Trimester 2  Yes  Uni of Economics Ho Chi Minh City - DAY  Farid Ahmed  Timetable not available  
2021 Uni of Economics HCMC Trimester 3  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  

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About this Unit
This unit explores important strategic marketing theories, concepts and practice which are integral to business success. Marketing strategy is central to corporate and small business planning and therefore strategic marketing decisions contribute significant value to the determination of business scope, partnerships, product innovation and resource allocation. This includes defining appropriate customer focus, product positioning, distribution and pricing strategies. This unit is designed to enable students to make strategic marketing management decisions that add value for businesses in both the corporate and small business sectors.

Courses
1664.2Bachelor of Tourism ManagementCONTINUING
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2503.1Bachelor of Business (Marketing)CONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.2Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)CURRENT
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCURRENT
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCURRENT
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2006.1MarketingCONTINUING
MT2027.1MarketingCURRENT
SM2018.1MarketingCONTINUING



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