Unit

School Of Marketing

Fundamentals of Marketing ResearchWestern Sydney University Unit Code: 200085.1

Discipline: MARKETING

Student Contribution Band: 3

Level: 2

Credit Points: 10

Equivalent Units
61722.1 -Marketing Research OR H2799.1 - Marketing Research OR MK204A.1 - Marketing Research C

Prerequisite
200083 Marketing Principles AND 200084 Consumer Behaviour

Corequisite
200032 Statistics for Business

About this Unit
This unit has been replaced by - 200592 Marketing Research. This unit provides a comprehensive appreciation of the methods, uses and limitations of contemporary marketing research. The emphasis is on a conceptual understanding of research method, rather than on applied research application, which is the focus of a later unit.