Unit

School Of Humanities And Communication Arts

Advertising: CampaignsWestern Sydney University Unit Code: 102730.1

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 4

Level: 3

Credit Points: 10

Equivalent Units
101035 - Advertising: Campaigns, 102055 - Communication Campaigns

Prerequisite
102056 Communication Strategies AND 101034 Advertising: Media

About this Unit
In this capstone unit students will learn to professionalise key aspects of the advertising management process. The unit provides the opportunity to link and apply theoretical understanding with research, writing, planning, creative development and media, and presentation skills in response to a live client brief provided by a multi-national advertising agency. The ‘real world’ situation allows students to demonstrate their capacity for problem analysis and to develop appropriate and timely solutions. Students will work within an allocated budget and to realistic industry deadlines to produce a campaign they can include in their portfolio. Assessment tasks will enable students to demonstrate emerging professional capacity and prepare themselves for a communication position, either in an advertising agency, media agency or consultancy.

Courses
1571.10Bachelor of Design (Visual Communication)CURRENT
1571.9Bachelor of Design (Visual Communication)CONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.3Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M1121.1AdvertisingCURRENT
SM1123.1AdvertisingCURRENT
SM1125.1Advertising StudiesCURRENT



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