Unit

School Of Humanities And Communication Arts

Transmedia ProductionWestern Sydney University Unit Code: 101939.3

Discipline: AUDIO VISUAL STUDIES

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Knowledge gained from completion of Bachelor of Communication Key Program year 1 unit (Foundations of Media Arts and Production).

Equivalent Units
101174 - Media Arts Workshop, 102833 - Screen Media: Capstone Development

Prerequisite
101938 Media Arts Project OR 102057 Digital Journalism Production OR 100789 Interactive Design I OR 100949 Interactive Design II OR 102059 Screen and Sound Practices OR 102317 Visual Effects

About this Unit
In 2023, this unit replaced by 102833 - Screen Media: Capstone Development. Video is now delivered across multiple platforms and spaces, both online and offline via mobile networks; through festivals, public spaces and galleries and across social network sites. At the same time video productions are increasingly designed to be Transmedia where different platforms are strategically used to extend and add new layers to stories while deepening audience interaction and engagement. Students will learn about 360 degree storytelling as strategic communications. Students will develop a professional transmedia project proposal for a service, product or system that works across multiple platforms, engaging with audiences through social network sites. Students will explore how content can be meaningfully embedded and linked across multiple platforms to engage target audiences.

Courses
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1791.2Bachelor of Screen Media (Arts and Production)CONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
1843.1Bachelor of Graphic Design (Pathway to Teaching Secondary)CONTINUING
1843.2Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.3Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6013.1Diploma in Design/Bachelor of Graphic Design (Pathway to Teaching Secondary)CONTINUING
6013.2Diploma in Design/Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT
6015.1Diploma in Communication/Bachelor of Screen Media (Arts and Production)CONTINUING
6015.2Diploma in Communication/Bachelor of Screen Media (Arts and Production)CONTINUING
6015.3Diploma in Communication/Bachelor of Screen Media (Arts and Production)CONTINUING
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M1066.1Media Arts ProductionCONTINUING
M1067.1JournalismCURRENT
M1094.1Media Arts ProductionCONTINUING
M1121.1AdvertisingCURRENT
M1122.1Public RelationsCURRENT
SM1087.1Media Arts ProductionCONTINUING
SM1088.1JournalismCURRENT
SM1113.1Media Arts ProductionCONTINUING
SM1135.1Screen Media DesignCURRENT



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