Unit

School Of Humanities And Communication Arts

Media AnalysisWestern Sydney University Unit Code: 101719.2

Discipline: WRITTEN COMMUNICATION

Student Contribution Band: 1

Level: 3

Credit Points: 10

Co ordinator
Navin Doloswala


Assumed Knowledge
A basic knowledge of media forms, media semiotics and/or textual analysis methods.


Equivalent Units
101056 - Visual Thinking, 101930 - Communication Research Project

Teaching Periods
Nothing on offer.

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About this Unit
In 2013 this unit replaced by 101930 - Communication Research Project. Media images are not transparent windows on the world, or direct forms of communication, but are “framed” presentations that mirror social values and cultural attitudes. Media do not present reality directly but re-present aspects of “the real” in communicating about us and our world/s. This unit will examine how media do not just inform us, but persuade us, how they influence, educate and entertain us. It will develop skills in analysing and critiquing how the media can make us think, feel, react.


Courses
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING


Specialisations

M1038.1Public RelationsCONTINUING
M1044.1AdvertisingCONTINUING
M1047.1JournalismCONTINUING
M1613ADV.1AdvertisingCONTINUING
M1613JRN.1JournalismCONTINUING
M1613MAP.1Media Arts ProductionCONTINUING




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