School Of Humanities And Communication ArtsIssues, Risk and Crisis CommunicationWestern Sydney University Unit Code: 101718.2
Discipline: PUBLIC RELATIONS
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Basic knowledge of public relations theory and current public relations practice.
Equivalent Units
101045 - Issues in Corporate Public Relations
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
This unit explores the principles and practice of issues management to avoid crises, manage when one arises, and seek opportunities to learn and benefit from a crisis where possible, using effective public relations. It investigates the development of crisis management plans, also testing and implemention of these plans. Dealing with the media and pressure groups is covered, along with also training a crisis communication team and organising response to a crisis situation.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations