School Of Humanities And Communication ArtsVisual ThinkingWestern Sydney University Unit Code: 101056.2
Discipline: WRITTEN COMMUNICATION
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
A basic knowledge of visual semiotics and/or textual analysis methods.
Equivalent Units
63200 - Visual Rhetoric and Readers, 101719 - Media Analysis
About this Unit
Note: This unit has been replaced by 101719 - Media Analysis.This unit explores visual thinking in communications and design contexts, including the persuasive and expressive uses of visual design and media images. It draws upon design theory and media analysis to explore visualisation and to build a multimodal view of mediated communications in the light of new converged visual forms of digital media. The unit explores the move for communications from critique to design, from critical scrutiny of media texts to the design tasks of setting future aims and uncovering the means and resources for achieving them. The unit will foster an applied understanding of how multiple representational forms can be combined and remade to generate new forms of meaning.
Specialisations