School Of Humanities And Communication ArtsPublic Relations CampaignsWestern Sydney University Unit Code: 101049.4
Discipline: VERBAL COMMUNICATION
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
This is the capstone public relations unit for Public Relations majors. Substantial knowledge and experience in public relations is required.
Equivalent Units
100239 - Taxonomies of Corporate Public Relations
Prerequisite
100212 Public Relations Theory and Practice AND 100235 Organisational Communication AND 101050 Public Opinion and the Public Sphere AND 101176 Public Relations Strategy AND 101043 Events Promotion OR 101045 Issues of Corporate Public Relations OR 101048 Political Public Relations
Unit Enrolment Restrictions
This is a capstone unit in a major that is accredited by an industry body. It is restricted to students who have taken the pre-requisites noted above and this restricts the unit to students taking a major in Public Relations.
About this Unit
Students will learn about key aspects of the public relations management process. This unit provides the opportunity to link and apply theoretical understanding with writing, planning and presentation skills gained during the public relations sequence, in response to a client brief. The real life situation allows students to demonstrate their capacity for problem analysis and to develop appropriate and timely program solutions. Assignments enable students to demonstrate their capacity to develop a public relations campaign and prepare themselves for a public relations position, either in an in-house or consultancy role.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations