School Of Humanities And Communication ArtsPolitical Public RelationsWestern Sydney University Unit Code: 101048.3
Discipline: VERBAL COMMUNICATION
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
Students must have a basic understanding of public relations theory
Equivalent Units
100236 - Political Public Relations
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
In 2013, this unit replaced by 102016 - Public Affairs and Advocacy. Political Public Relations examines the convergence of public relations, advertising and political consulting in marking a new chapter in the history of political campaigns. The central topic is the ongoing process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies. It examines comparatively the diffusion theory of directional convergence processes and the modernist theory of fragmentation of the public sphere and its associated structural change. The study of professional norms and standards of political consultants - the new power elite - is relatively new, requiring us to adopt a historicist perspective in order to evaluate contemporary political public relations.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations