School Of Communication ArtsConvergence and New MediaWestern Sydney University Unit Code: 101042.1
Discipline: COMMUNICATION AND MEDIA STUDIES NEC
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Students will have passed requisite Level 1 units and will therefore have an introductory knowledge of approaches to communication, theories of communication and media studies.
Equivalent Units
100222 - Broadcasting and Telecommunications Policy, 100223 - Convergence and New Media
About this Unit
NOTE: This unit has been replaced by 101720 - New Media Contexts.This unit maps contemporary communications media industries, institutions, government regulatory agencies and policy contexts. Through case studies of existing and emerging communications media industry forms and practices, (including cinema, radio, television, the internet and mobile telephony) the unit critically examines the wider communication environment, and its processes of production, distribution and consumption. The unit analyses transformations in contemporary communications, including key trends: digitalisation and new media technologies; industry, product and service, and regulatory convergence; deregulation/marketization, transforming industry structures and global patterns in media ownership.
Specialisations