Unit

School Of Humanities And Communication Arts

Advertising: CampaignWestern Sydney University Unit Code: 101035.2

Discipline: ADVERTISING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Co ordinator
Kaye Shumack


Equivalent Units
100553 - Advertising: Major Project

Prerequisite
100215 Advertising: Strategy OR 100552 Advertising: Creative OR 101034 Advertising: Media

Teaching Periods
Nothing on offer.

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About this Unit
In this unit students apply what they’ve learnt in previous units and develop an extensive promotional campaign. Students draw on their understanding of research, strategy, creative, media and marketing. They are required to work within a limited budget and to realistic industry timelines. The end product is a campaign they can include in their portfolio. (As well as Advertising majors, the unit is appropriate for Writing, Design, Public Relations, Media Production and Marketing students about to enter the work force.)


Courses
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING


Specialisations

M1000.1AdvertisingCONTINUING
M1044.1AdvertisingCONTINUING
M1613ADV.1AdvertisingCONTINUING




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