Unit

School Of Humanities And Communication Arts

Advertising: MediaWestern Sydney University Unit Code: 101034.4

Discipline: COMMUNICATION AND MEDIA STUDIES NEC

Student Contribution Band: 4

Level: 2

Credit Points: 10

Equivalent Units
100708 - Audience Analysis and Media Planning

Prerequisite
100706 Advertising: An Introduction OR 200083 Marketing Principles

About this Unit
This unit explores the critical role of Media in Advertising Campaigns. Through research, analysis and strategic thinking, students will develop media plans for clients. This unit covers media planning in depth: choosing different combinations of media to achieve campaign objectives – digital, outdoor, print, social, radio, TV, cinema, ambient; the use of consumer insight in planning, measures of performance, and creativity in planning and buying.

Courses
1571.10Bachelor of Design (Visual Communication)CURRENT
1571.9Bachelor of Design (Visual Communication)CONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.3Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M1064.1AdvertisingCONTINUING
M1121.1AdvertisingCURRENT
M1613ADV.1AdvertisingCONTINUING
SM1085.1AdvertisingCONTINUING
SM1123.1AdvertisingCURRENT
SM1125.1Advertising StudiesCURRENT



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