Unit

School Of Humanities And Communication Arts

Advertising: An IntroductionWestern Sydney University Unit Code: 100706.2

Discipline: ADVERTISING

Student Contribution Band: 3

Level: 1

Credit Points: 10

Co ordinator
John Greig


Equivalent Units
100211 - Advertising and Society, 100551- Introduction to Advertising, 700088 - Advertising: An Introduction (WSTC)

Teaching Periods

PeriodOffered  Campus  Contact
2019 Spring  Yes  Online - ONLINE  See Coordinator above   Timetable.   Print Unit Outline*
2019 Spring  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable.   Print Unit Outline*
2019 Sydney City Session 3  Yes  Sydney City Campus - DAY  Ming Diao  Timetable.   Print Unit Outline*
2020 Autumn  Yes  Online - ONLINE  See Coordinator above   Timetable.  
2020 Autumn  Yes  Penrith Campus - DAY  See Coordinator above   Timetable.  
2020 Spring  Yes  Online - ONLINE  See Coordinator above   Timetable not available  
2020 Spring  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable not available  
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Ming Diao  Timetable not available  

*If using Safari, Firefox or Chrome to print the Unit Outline, right-click on the Print Unit Outline link and select 'Save link as...' or in Safari 'Download Linked File'


About this Unit
In this unit students gain a grounding in the key areas of advertising and the steps in the advertising process, viz. research, strategy, creative (copywriting & art direction), production, account service, media planning and marketing communication. Students are also introduced to the issues surrounding advertising and its role in society.


Courses
1571.9Bachelor of Design (Visual Communication)CURRENT
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.1Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCURRENT
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

M1038.1Public RelationsCONTINUING
M1044.1AdvertisingCONTINUING
M1047.1JournalismCONTINUING
M1064.1AdvertisingCONTINUING
M11011.1Public CommunicationCONTINUING
M1121.1AdvertisingCURRENT
M1613ADV.1AdvertisingCONTINUING
M1613JRN.1JournalismCONTINUING
M1613MAP.1Media Arts ProductionCONTINUING
M1613PR.1Public RelationsCONTINUING
SM1125.1Advertising StudiesCURRENT




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