Unit

School Of Communication, Design And Media

Public Relations ManagementWestern Sydney University Unit Code: 100238.1

Discipline: PUBLIC RELATIONS

Student Contribution Band: 2

Level: 2

Credit Points: 10

Assumed Knowledge
A background in Public Relations units is assumed.

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Prerequisite
100212 Public Relations Theory and Practice

About this Unit
Students will study the management, by objectives, of public relations issues, including crisis communication, ethical problems in communication management, campaign development, evaluation, negotiation and consensus-building.