School Of Communication, Design And MediaPublic Opinion and the Public SphereWestern Sydney University Unit Code: 100237.1
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 3
Credit Points: 10
Equivalent Units
101050.1 Public Opinion and the Public Sphere
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
This unit analyses the impact of professional communication on public opinion, its capacity to influence and persuade, and the determination of any alteration of shape of the public sphere as a consequence of its actions. It develops the notion of the public sphere as represented by Habermas and examines its transformation in terms of postmodern public relations.