Unit

School Of Humanities And Communication Arts

Advertising: StrategyWestern Sydney University Unit Code: 100215.3

Discipline: COMMUNICATION AND MEDIA STUDIES NEC

Student Contribution Band: 1

Level: 2

Credit Points: 10

Co ordinator
Jacki Krahmalov


Assumed Knowledge
Basic understanding of the key areas of advertising and the steps in the advertising process, i.e. research, strategy, creative (copywriting & art direction), production, account service, media planning and marketing communication.


Prerequisite
100706 Advertising: An Introduction

Teaching Periods
Nothing on offer.

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About this Unit
In 2013, this unit replaced by 102056 - Communication Strategies. Advertising: Strategy is a dynamic practice-oriented unit designed to teach students how to interrogate and analyse clients, brands, products, markets, and audiences, in order to develop effective advertising strategies. Through discussion topics and project-based work, students will gain an understanding of the importance of brand personality and positioning, 'selling' propositions, and how to write an advertising brief capable of generating successful campaigns.


Courses
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING


Specialisations

M1000.1AdvertisingCONTINUING
M1044.1AdvertisingCONTINUING
M1613ADV.1AdvertisingCONTINUING




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