Unit

School Of Humanities And Communication Arts

Public Relations Theory and PracticeWestern Sydney University Unit Code: 100212.2

Discipline: PUBLIC RELATIONS

Student Contribution Band: 4

Level: 1

Credit Points: 10

Equivalent Units
63135 - Public Relations Theory and Practice, 700090 - Public Relations Theory and Practice (WSTC)

About this Unit
This unit introduces the student to the theory and research that serves as the foundation of the practice of public relations. The unit surveys the history of the discipline, the theories on which the discipline is based, and current models of practice. The unit focuses on understanding how to research and analyse the opinions of organisational publics in order to develop mutually beneficial relationships with those publics. The contemporary practice of public relations requires an understanding of a broad range of social science theory and research and the ability to incorporate that knowledge in the solution of public relations problems.

Courses
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.3Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M1038.1Public RelationsCONTINUING
M1047.1JournalismCONTINUING
M1065.1Public RelationsCONTINUING
M1122.1Public RelationsCURRENT
M1613ADV.1AdvertisingCONTINUING
M1613JRN.1JournalismCONTINUING
M1613MAP.1Media Arts ProductionCONTINUING
M1613PR.1Public RelationsCONTINUING



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