Specialisation

Postgraduate Specialisation - Marketing

Western Sydney University Postgraduate Specialisation Code: SP2024.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

2761.6 Master of Business Administration

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


This specialisation is designed for an age of expanding communication networks, where marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills.


Location

Campus Mode Specialisation Advice
Parramatta City Campus-Macquarie Street Internal Dr Laurel Jackson

Postgraduate Specialisation Structure

Students must successfully complete 60 credit points including all core units listed below.

201019 Business Analytics in Practice
201022 Customer Experience
201026 Digital Marketing
201024 Frontiers of Branding
200852 Innovation, Creativity and Foresight
201023 Multichannel Marketing


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