Specialisation

Postgraduate Specialisation - Marketing

Western Sydney University Postgraduate Specialisation Code: SP2021.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

2761.4 Master of Business Administration
2761.5 Master of Business Administration

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


This specialisation is designed for an age of expanding communication networks, where marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills.


Location

Campus Mode Specialisation Advice
Parramatta City Campus-Macquarie Street Internal Dr Laurel Jackson

Postgraduate Specialisation Structure

Students must complete the following six units

200822 Applied Marketing Solutions
200832 Business Marketing
200823 Buyer Behaviour
200851 Innovation for New Markets
200824 Integrated Brand Management
200834 Strategic Marketing for Managers


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