Sub-major - Marketing

Western Sydney University Sub-major Code: SM2018.1

This version of the specialisation is available only to continuing or completing students.

Related Courses

1664.2 Bachelor of Tourism Management
2739.2 Bachelor of Business and Commerce
2739.5 Bachelor of Business and Commerce
2747.6 Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of Laws
2753.1 Bachelor of Business and Commerce
2753.2 Bachelor of Business and Commerce
2753.3 Bachelor of Business and Commerce
2753.4 Bachelor of Business and Commerce

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

This sub-major is available to all undergraduate students other than those completing a Marketing Key Program or Major. This sub-major will introduce students to the principal areas of marketing. Participants will gain a basic appreciation of the constantly changing Australian marketing environment and of the opportunities for companies to develop dynamic marketing strategies.


Campus Mode Specialisation Advice
Campbelltown Campus Internal Course Advice
Parramatta City Campus-Macquarie Street Internal Course Advice

Sub-major Structure

Students must complete 40 credit points as follows

200083 Marketing Principles
200087 Strategic Marketing Management

Choose two of

200088 Brand and Product Management
200094 International Marketing
200086 Marketing Communications
200090 Marketing of Services

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