Sub-major - Advertising

Western Sydney University Sub-major Code: SM1123.1

This version of the specialisation is available to new and continuing students.

Related Courses

1696.4 Bachelor of Communication
1736.2 Bachelor of Communication (Dean's Scholars)
1838.1 Bachelor of Creative Industries
1838.2 Bachelor of Creative Industries
6007.1 Diploma in Communication/Bachelor of Communication
6007.2 Diploma in Communication/Bachelor of Communication
6007.3 Diploma in Communication/Bachelor of Communication
6009.1 Diploma in Communication/Bachelor of Creative Industries
6009.2 Diploma in Communication/Bachelor of Creative Industries

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Advertising sub-major gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The sub-major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts, advertising campaigns.


Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Sub-major Structure

Creative Industries students must first complete 100706 Advertising: An Introduction as their Introductory Major unit in order to undertake this sub-major.

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Note: Please plan enrolment in sub-major units carefully - units at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Course Advisors if they require further information.

Level 2

101941 Account and Client Management
100552 Advertising: Creative
101034 Advertising: Media
102056 Communication Strategies

Level 3

102730 Advertising: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns

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