Specialisation

Sub-major - Advertising

Western Sydney University Sub-major Code: SM1085.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

1696.2 Bachelor of Communication
1696.3 Bachelor of Communication

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Advertising sub-major of the Bachelor of Communication gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The sub-major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts , advertising campaigns.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal Dr Myra Gurney
Penrith Campus Internal Dr Myra Gurney

Sub-major Structure

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Level 2

101034 Advertising: Media
100552 Advertising: Creative
101941 Account and Client Management
102056 Communication Strategies

Level 3

102055 Communication Campaigns
102058 Digital and Social Media Communications


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