Specialisation

Sub-major - Marketing

Western Sydney University Sub-major Code: S08MKT.1

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This sub-major is available to all undergraduate students other than those completing a Marketing Key Program. This sub-major will introduce students to the principal areas of marketing. Participants will gain a basic appreciation of the constantly changing Australian marketing environment and of the opportunities for companies to develop dynamic marketing strategies.

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Sub-major Structure

Students must complete four units as follows:

200083

Marketing Principles

200087

Strategic Marketing Management

Choose two of:

200086

Marketing Communications

200088

Brand and Product Management

200090

Marketing of Services

200094

International Marketing