Major - Design-led Innovation & Management

Western Sydney University Major Code: M3125.1

This version of the specialisation is available only to continuing or completing students.

Related Courses

3729.2 Bachelor of Design and Technology
3730.2 Bachelor of Industrial Design
3731.2 Bachelor of Industrial Design (Honours)

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal Dr Sasha Alexander

Major Structure

The Bachelor of Design and Technology is offered on Parramatta (Victoria Road) Campus only. Students may be required to travel between campuses in order to complete some units within specific majors and sub-majors.

Students must complete 80 credit points as follows.

Core Units

301301 Design Thinking for Successful Brands and Products
301295 Studio: Design Synthesis Capstone

Choose five of

200083 Marketing Principles
301088 Tangible Interaction Design
101184 Psychology: Human Behaviour
200094 International Marketing
200088 Brand and Product Management
301304 Start-Up Product Launch

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