Major - Marketing

Western Sydney University Major Code: M2011.1

This version of the specialisation is available only to continuing or completing students.

Related Courses

2739.2 Bachelor of Business and Commerce
2739.5 Bachelor of Business and Commerce

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

This major is available to all undergraduate students other than those completing a Marketing Key Program within the Bachelor of Business and Commerce. This major provides students with a broad range of skills equipping them to operate in dynamic markets. It emphasises the increasingly important role of marketing as a driver of organisational performance. Participants are exposed to the broad and dynamic field of marketing, acquiring knowledge and skills critical to fulfilling marketing roles in contemporary and emergent organisations.


Campus Mode Specialisation Advice
Campbelltown Campus Internal Course Advice
Parramatta City Campus-Macquarie Street Internal Course Advice

Major Structure

Students must complete the following eight units:

200083 Marketing Principles
200084 Consumer Behaviour
200086 Marketing Communications
200088 Brand and Product Management
200094 International Marketing
200090 Marketing of Services
200087 Strategic Marketing Management
200096 Marketing Planning Project

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