Major - Applied Marketing Management

Western Sydney University Major Code: M2001.1

This version of the specialisation is available only to continuing or completing students.

Related Courses

2739.2 Bachelor of Business and Commerce
2739.5 Bachelor of Business and Commerce

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

Each of the units constituting this major is focussed upon a particular application of marketing management. The emphasis is on the development of applied skills in marketing. Students undertaking this combination of units will be equipped with skills pertinent to employment in sales and marketing in a diverse range of organisations.


Campus Mode Specialisation Advice
Parramatta City Campus-Macquarie Street Internal Course Advice

Major Structure

Students must complete the following eight units.

200083 Marketing Principles
200092 New Product Marketing
200089 Retail Management
200095 Sales Management
200097 Applied Marketing Research
200093 New Frontiers in Marketing
200099 The Markets of Europe
200098 The Markets of Asia

Note: Students are advised to contact the Academic Course Advisor Marketing - Mr Ned Doyle, n.doyle@Western Sydney University.edu.au - if they need academic advice on choosing appropriate units

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