Specialisation

Key Program - Public Relations

Western Sydney University Key Program Code: M1613PR.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.

Available to students in other Western Sydney University Courses : NO


The Public Relations major is accredited by the Public Relations Institute of Australia and the International Advertising Association. It is designed to give students valuable skills and knowledge in public relations, including consultancy, media relations, event management, issues and crisis management and campaign development. This unit set is only available to students completing the four-year Bachelor of Communication degree.


Location

Campus Mode Specialisation Advice
Penrith Campus Internal Mr David Cubby

Key Program Structure

Full-time

Year 1

Autumn session

101040 Approaches to Communication
101057 Writing as Communication
101055 Screen Media
100706 Advertising: An Introduction

Spring session

100947 Design Thinking
101041 Communication Research
100212 Public Relations Theory and Practice
100556 Introduction to Journalism

Year 2

Autumn session

101243 Communication Law and Ethics
101050 Public Opinion and the Public Sphere
101058 Writing for the Professions

And one elective

Spring session

101042 Convergence and New Media
101176 Public Relations Strategy
100235 Organisational Communication

And one elective

Year 3

Autumn session

101056 Visual Thinking
101048 Political Public Relations
101043 Events Promotion

Rotated with

101045 Issues of Corporate Public Relations

And one elective

Spring session

101053 Researching Media Audiences
101049 Public Relations Campaigns
101173 Internship

And one elective

Professional Strand

Year 4

Autumn session

100938 Communication and Creative Industries

And one elective

Spring session

101172 Communication and Design Reflective Exegesis

And one elective

1H session

101024 Communication Design Professional Brief
100602 Communication Design Major Project

2H session

101024 Communication Design Professional Brief
100602 Communication Design Major Project

Embedded Honours Program

Year 4

Autumn session

101416 Creativity: Theory and Practice
101417 Project Seminar and Proposal

Spring Session

101418 Major Research Project


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