Specialisation

Key Program - Advertising

Western Sydney University Key Program Code: M1613ADV.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.

Available to students in other Western Sydney University Courses : NO


Advertising is recognised by the International Advertising Association. Students who complete the Advertising major plus 200094 - International Marketing, as an elective, will be eligible to be awarded an International Advertising Association Diploma in Marketing Communications. This unit set is only available to students completing the four-year Bachelor of Communication degree.


Location

Campus Mode Specialisation Advice
Penrith Campus Internal Dr Myra Gurney

Key Program Structure

Full-time

Year 1

Autumn session

101040 Approaches to Communication
101057 Writing as Communication
101055 Screen Media
100706 Advertising: An Introduction

Spring session

100947 Design Thinking
101041 Communication Research
100212 Public Relations Theory and Practice
100556 Introduction to Journalism

Year 2

Autumn session

101243 Communication Law and Ethics
200083 Marketing Principles

Choose one of

100215 Advertising: Strategy
100552 Advertising: Creative

And one elective

Spring session

101720 New Media Contexts
200084 Consumer Behaviour

Choose one of:

100552 Advertising: Creative
100215 Advertising: Strategy

And one elective

Year 3

Autumn session

101719 Media Analysis
101034 Advertising: Media
101058 Writing for the Professions

And one elective

Spring session

101053 Researching Media Audiences
101035 Advertising: Campaign
101173 Internship

And one elective

Professional Strand

Year 4

Autumn session

100938 Communication and Creative Industries

And one elective

Spring session

101172 Communication and Design Reflective Exegesis

And one elective

1H session

101024 Communication Design Professional Brief
100602 Communication Design Major Project

2H session

101024 Communication Design Professional Brief
100602 Communication Design Major Project

Embedded Honours Program

Year 4

Autumn session

101416 Creativity: Theory and Practice
101417 Project Seminar and Proposal

Spring Session

101418 Major Research Project


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