Major - Public Relations
Western Sydney University
Major
Code:
M1065.1
Related Courses
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1696.3
|
Bachelor of Communication
|
|
1707.2
|
Bachelor of Communication/Bachelor of International Studies
|
|
1785.1
|
Bachelor of Communication/Bachelor of Business and Commerce
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Public Relations major of the Bachelor of Communication covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.
Major
Structure
Note: Students in the Bachelor of Business complete the structure under the heading Bachelor of Business below.
Students must complete 80 credit points as follows
Level 2
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101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
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102064
|
Issues, Risk and Crisis Communication
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Level 3
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102055
|
Communication Campaigns
|
|
102058
|
Digital and Social Media Communications
|
.
Bachelor of Business students
Students must complete 80 credit points as follows
Level 1
|
100212
|
Public Relations Theory and Practice
|
Level 2
|
101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
|
102064
|
Issues, Risk and Crisis Communication
|
Level 3
|
102055
|
Communication Campaigns
|
|
102058
|
Digital and Social Media Communications
|