Specialisation

Major - Advertising

Western Sydney University Major Code: M1064.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

1696.2 Bachelor of Communication
1696.3 Bachelor of Communication
1707.1 Bachelor of Communication/Bachelor of International Studies
1707.2 Bachelor of Communication/Bachelor of International Studies
1736.1 Bachelor of Communication (Dean's Scholars)
1785.1 Bachelor of Communication/Bachelor of Business and Commerce
1819.1 Bachelor of Communication/Bachelor of Business
2786.1 Bachelor of Business

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal Dr Myra Gurney
Penrith Campus Internal Dr Myra Gurney

Major Structure

Note: Students in the Bachelor of Business complete the structure under the heading Bachelor of Business below.

Students must complete 80 credit points as follows

Level 2

101034 Advertising: Media
100552 Advertising: Creative
101941 Account and Client Management
102056 Communication Strategies

Level 3

101173 Internship
102055 Communication Campaigns
102058 Digital and Social Media Communications

.

Bachelor of Business students

Students must complete 80 credit points as follows

Level 1

100706 Advertising: An Introduction

Level 2

101034 Advertising: Media
100552 Advertising: Creative
101941 Account and Client Management
102056 Communication Strategies

Level 3

102055 Communication Campaigns
102058 Digital and Social Media Communications


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