Specialisation

Major - Advertising

Western Sydney University Major Code: M1044.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.

Available to students in other Western Sydney University Courses : NO


The Advertising major of the B. Communication gives students a thorough grounding in general principles of communication as well as practical skills in advertising through internship placements and project-based learning. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal Dr Myra Gurney
Penrith Campus Internal Dr Myra Gurney

Major Structure

Full-time

Year 1

Autumn session

101040 Approaches to Communication
101057 Writing as Communication
101055 Screen Media
100706 Advertising: An Introduction

Spring session

100947 Design Thinking
101041 Communication Research
100212 Public Relations Theory and Practice
100556 Introduction to Journalism

Year 2

Autumn session

101243 Communication Law and Ethics
200083 Marketing Principles
100215 Advertising: Strategy

And one elective

Spring session

101720 New Media Contexts
100552 Advertising: Creative
101034 Advertising: Media

And one elective

Year 3

Autumn session

101719 Media Analysis
101058 Writing for the Professions
101828 Advertising: Digital Media

And one elective

Spring session

101053 Researching Media Audiences
101035 Advertising: Campaign
101173 Internship

And one elective



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