Specialisation

Major - Public Relations

Western Sydney University Major Code: M1039.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

2723.3 Bachelor of Communication Studies/Bachelor of Laws

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Public Relations major is accredited by the Public Relations Institute of Australia and the International Advertising Association. It is designed to give students valuable skills and knowledge in public relations, including consultancy, media relations, event management, issues and crisis management and campaign development.


Location

Campus Mode Specialisation Advice
Penrith Campus David Cubby

Major Structure

For the Public Relations major students must complete 80 credit points from the following units.

101050 Public Opinion and the Public Sphere
101058 Writing for the Professions
101176 Public Relations Strategy
100235 Organisational Communication
101048 Political Public Relations
101043 Events Promotion
101718 Issues, Risk and Crisis Communication
101049 Public Relations Campaigns
101173 Internship


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