Specialisation

Major - Advertising

Western Sydney University Major Code: M1000.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

2723.3 Bachelor of Communication Studies/Bachelor of Laws

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


Advertising is recognised by the International Advertising Association. Students who complete the Advertising major plus 200094 - International Marketing, as an elective, will be eligible to be awarded an International Advertising Association Diploma in Marketing Communications.


Location

Campus Mode Specialisation Advice
Penrith Campus Internal Dr Myra Gurney

Major Structure

Students must complete the following eight units

200083 Marketing Principles
100215 Advertising: Strategy
100552 Advertising: Creative
200084 Consumer Behaviour
101034 Advertising: Media
101058 Writing for the Professions
101035 Advertising: Campaign
101173 Internship


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