Master of Business (Marketing)

Approved Abbreviation: MBus(Mkt)

Western Sydney University Course Code: 2698.7

AQF Level: 9

CRICOS Code: 031632M

Course Status: CONTINUING
This version of the course is available only to continuing or completing students.

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is Quarter 4, 2015 or later.

Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.

Commencement Year 2015 (Quarters 1 to 3) - 2698.6 Master of Business (Marketing)

Commencement Year 2014 - 2698.5 Master of Business (Marketing)

Commencement Years Spring 2010 to 2013 - 2698.4 Master of Business (Marketing)

In an age of expanding communication networks, marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills. Many organisations are now seeking graduates who are highly qualified, multi-skilled and adaptable – people who are able to work across a range of projects, with an understanding of consumer, organisational and marketing needs.

The Master of Business (Marketing) is a specialised postgraduate coursework degree designed to prepare graduates for professional roles and managerial positions across the marketing spectrum.

Study Mode
One year full-time or two years part-time.

Course Advice

Mr Farid


CampusAttendanceModeCourse Advice
Parramatta City Campus-Macquarie StreetFull TimeInternal See above


Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;


Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of two (2) years full-time equivalent managerial/professional work experience in a related field;


Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of five (5) years general work experience in a related field.

International applicants must achieve IELTS 6.5 overall score with a minimum 6.0 in each subset.

Work experience will require validation by employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in marketing such that they are enabled to undertake the discipline-specific learning contained in this Masters-level course. This criteria is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in marketing and to reflect critically on theory and professional practice or scholarship.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

International applicants must apply directly to Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 80 credit points which include five core units, one alternate and a choice of a capstone unit worth 20 credit points.

Core Units

200737Marketing Systems
200823Buyer Behaviour
200822Applied Marketing Solutions
200824Integrated Brand Management
200834Strategic Marketing for Managers

Choose one of

200829Business Project

Alternate Units

Choose one of the following alternate units

200851Innovation for New Markets
200832Business Marketing
200852Innovation, Creativity and Foresight
200844Event Management

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