Course

Bachelor of Business (Marketing)

Approved Abbreviation: BBus(Mktg)

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Western Sydney University Course Code: 2503.1

This course prepares students for a career in any of the diverse fields of marketing in industry, commerce and in not-for-profit and government organisations. The course focuses on the increasingly important role of marketing as the major source of organisational revenue and as a key contributor to organisational performance. Participants are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations. Foundation studies include areas such as management, data processing, quantitative methods, finance and commercial law. Electives, which may be chosen from any units offered by UWS, provide scope for second majors or specialisations in preparation for defined industry sectors, including services, consumer, business-to-business, government, not-for-profit and international marketing.

Study Mode
Three years full-time or six years part-time.

Accreditation
This degree is recognised by the Australian Marketing Institute (AMI) for the Certified Practising Marketer (CPM) Program.

Admission

UAI or mature-age entry through the Universities Admissions Centre (UAC).

International applicants should contact International Office for details on admission. Contact information for the International Office is available via their website.

International Office

HSC English standard and 2 unit Mathematics.

Course Structure

Qualification for this award requires the successful completion of 240 credit points including the units listed in the recommended sequence below.

Electives within the sequence may be used towards obtaining an approved major or sub-major for this award.

Recommended Sequence

Full-time

Year 1

Autumn session

200083

Marketing Principles

200076

Introductory Economics

200101

Accounting Information for Managers

200128

Introduction to Information Systems

Spring session

200032

Statistics for Business

200084

Consumer Behaviour

200184

Introduction to Business Law

MG102A

Management Foundations

Year 2

Autumn session

200085

Fundamentals of Marketing Research

200086

Marketing Communications

And two electives

Spring session

200088

Brand and Product Management

200091

Business to Business Marketing

And two electives

Year 3

Autumn session

200087

Strategic Marketing Management

200094

International Marketing

And two electives

Spring session

200090

Marketing of Services

200096

Marketing Planning Project

And two electives

Part-time

Year 1

Autumn session

200101

Accounting Information for Managers

200184

Introduction to Business Law

Spring session

200032

Statistics for Business

200083

Marketing Principles

Year 2

Autumn session

200076

Introductory Economics

200084

Consumer Behaviour

Spring session

200085

Fundamentals of Marketing Research

And one elective

Year 3

Autumn session

200128

Introduction to Information Systems

And one elective

Spring session

200086

Marketing Communications

200088

Brand and Product Management

Year 4

Autumn session

200091

Business to Business Marketing

And one elective

Spring session

MG102A

Management Foundations

And one elective

Year 5

Autumn session

200090

Marketing of Services

And one elective

Spring session

200087

Strategic Marketing Management

And one elective

Year 6

Autumn session

200096

Marketing Planning Project

And one elective

Spring session

200094

International Marketing

And one elective

Electives

The following are units offered by the School of Marketing as electives. Students may also choose units offered outside the school as electives.

200089

Retail Management

200092

New Product Marketing

200093

New Frontiers in Marketing

200095

Sales Management

200097

Applied Marketing Research

200098

The Markets of Asia

200099

The Markets of Europe

200233

Principles of E-Marketing

200234

International E-Business Marketing

200235

E-Marketing Strategy

200236

E-Marketing Project

Major

The following major M21090.1 Strategic Marketing is no longer on offer.

M21090

Strategic Marketing

Major and Sub-major elective spaces

Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points).

Search for majors and sub-majors

Western Sydney University offers majors and sub-majors in a range of areas including Sustainability and Indigenous Studies.

Indigenous Australian Studies Major

Indigenous Australian Studies Sub-major

Indigenous Australian Creative Expressions Sub-major

Indigenous Economics Sub-major

Business Sustainability Sub-major

Students can apply for an elective major or sub-major via MySR.

MyStudentRecords (MySR)